Picto was created in Paris in 1950 by Pierre Gassmann, a true humanist and pioneer of photography. Since then, Picto has become a leading partner of the world’s most famous photographers as well as the most prestigious brands in the world of fashion, luxury and beauty.

Picto New York was open in 2015. Picto New York services professional photographers' needs, focusing on Fine Art printing and framing as well as global luxury brands' needs for image production, prepress and traffic.